Myend’s Free plan is a real starting point, not a locked demo. For $0, you get a first real conversation with Justine, your first directive and the contacts around it, a 10-document vault, and the ability to browse everything else Myend offers — no trial clock. Starter ($19 one-time) and Complete ($99 one-time) only start to matter once you need every directive unlocked, PDF exports, a legal Last Will, or automatic proof-of-life monitoring. It’s meant to be useful on its own, not just a preview screen bolted onto a paywall.
What do you actually get for $0?
- A first real conversation with Justine, guided one plain question at a time.
- Your first directive, plus the contacts attached to it.
- A vault that holds up to 10 encrypted documents.
- The ability to browse every other part of Myend — Messages & Goodbyes, Belongings, Memory Lane, and Legacy Contacts among them — so you can see the shape of a full plan before building more of it.
None of it is watered down to force an upgrade, and nothing about the Free plan quietly expires.
Why only “your first” directive?
Myend has six directives in total: Funeral, Healthcare, Euthanasia, Organ Donor, Obituary, and the Last Will & Testament. On the Free plan, you complete one of them — whichever matters most to you first — along with the contacts around it, like who your healthcare proxy is or who should be notified. A Healthcare directive covers what treatment you do or don’t want if you can no longer speak for yourself; a Funeral directive covers burial or cremation, service details, and music — each one is a real, specific document, not a placeholder. That’s enough to see exactly what a finished directive looks like and how a conversation with Justine actually works. Unlocking the rest, all at once, is what Starter adds.
What’s actually in the 10-document vault?
The Vault is encrypted storage for the things a family would otherwise have to hunt for — insurance policies, property deeds, account passwords, financial details. It’s end-to-end encrypted, meaning it’s locked before it ever reaches Myend’s servers, and Myend’s own staff can’t read what’s inside. Free caps it at 10 documents. For a lot of people, that’s genuinely enough to cover the handful of things that matter most — it isn’t sized to be a teaser. Nothing you put in it is used to train AI models, and like the rest of your plan, it’s yours to export or delete whenever you want, even on the Free plan.
When does Starter ($19 one-time) start to make sense?
Starter is for once you’re building out a full plan rather than trying a single directive. It unlocks every directive, not just your first, with full contacts to go alongside them, PDF export so you can print or hand over a copy, and the E-Will — a 9-section digital record for everything that lives online: a letterhead, account access, legacy contacts, beneficiaries, vault, documents, messages, memories, and a signature. Worth being precise here: the E-Will is a Starter feature, not part of the Free plan. Starter also carries your Vault, Messages & Goodbyes, Belongings, and Memory Lane forward with full export.
When does Complete ($99 one-time, then $25/yr) start to make sense?
Complete is for the legal piece and the safety net that goes with it. It adds the Last Will & Testament — a real legal will covering all 51 US jurisdictions, tailored to your state — which still requires witness signatures to be binding. Myend prepares the document; signing it happens with you and your witnesses, not through an e-signature inside the app. Complete also adds cloud sync, a legacy portal for secure family access, Proof of Life monitoring — scheduled check-ins that gently escalate to your legacy contacts if you ever stop responding — and priority support. The first year of updates is included; after that, it’s $25 a year to keep Complete’s ongoing services — like Proof of Life monitoring and cloud sync — active. For comparison, an estate attorney typically charges $1,000 to $5,000 for documents Myend helps you create for $99.
Is there a subscription hiding in here somewhere?
No. Myend is built around one-time payments. Free costs nothing, ever. Starter is a single $19 charge. Complete is a single $99 charge, and the only recurring cost is the optional $25 a year that keeps Complete’s ongoing services, like Proof of Life monitoring, active after the first year. Stop paying it and nothing is taken away: everything you already made stays yours, viewable and exportable, for good. That holds even if you leave Myend altogether — your plan is yours, and it goes with you.
Frequently asked questions
Do I have to pay anything to start?
No. Free is $0. Payment only enters the picture if you choose Starter or Complete — and both are one-time purchases, not subscriptions.
If I upgrade later, do I lose what I already built on Free?
No. Starter and Complete build on the plan you already have rather than replacing it, and your data is yours to export or delete at any time, on any tier.
Does the Free plan expire?
No. It isn’t a countdown trial — it’s $0 for as long as you want it, until you decide you need what Starter or Complete adds.
What if I only ever need what’s in Free?
Then that’s a complete answer for you. A first directive, your contacts, a 10-document vault, and a full look at everything else Myend offers is a real, usable plan — not a stripped-down teaser built to make you upgrade.
Ready to see what your first directive looks like? Start free — your first conversation with Justine is included.
