Our story. Our promise.
The company behind your plan.
Myend exists so that no family has to guess. We turn the hardest conversation of a lifetime into a clear, shareable plan — wishes, documents, messages, and the people who need them, all in one place.
The beginning
It started with goodbyes that came too soon.
Myend didn’t begin in a boardroom. It began the way it does for most families — with loss, and no plan to make sense of it.
Goodbyes are not like the movies. The end of a life is messy and complicated for everyone left behind. On top of the grief come the practical questions nobody can answer: what did they want? Where are the documents? What happens to the accounts, the photos, the things that mattered? When someone leaves without instructions, the people who love them are left to guess — at the worst possible moment to be guessing.
So we set out to build the answer we wished had existed: a service that lets anyone leave their wishes behind — clearly, securely, and without needing a lawyer to begin.
Life is short. Don’t leave without saying goodbye.
Our mission
A plan your family can actually use.
Most end-of-life tools produce paperwork. We set out to produce understanding — a plan written in plain words, organised the way a family will actually need it, and shared with the right people before, not after, it matters. Free to begin, guided in plain language, and finished in about thirty minutes rather than put off for thirty years.
The mechanism
Nothing by accident, nothing too late.
The hardest problem in digital legacy isn’t storing information — it’s knowing when to share it. Share too early and your privacy is gone. Share too late and your plan failed at its one job.
Our answer is Proof of Life: a gentle check-in on a schedule you choose. As long as you confirm you’re okay, everything sealed stays sealed. If you stop responding, Myend doesn’t jump to conclusions — it runs through five separate checks, from quiet reminders to notifying the people you chose, before anything is ever released. Only when you truly can’t respond do your directives, goodbye messages and shared documents reach the right hands.
Your scheduled prompt comes and goes without a response. Nothing happens yet — this is just the start of the clock.
Myend nudges you by email and notification. One tap confirms you're okay and the whole thing quietly resets.
Still quiet? We try once more and then wait — deliberately patient. Life gets busy; a missed tap is never treated as an emergency.
Only after every reminder goes unanswered do the people you named hear from us — never a stranger, never automatically.
Your Legacy Contacts receive access to what you prepared: directives, goodbye messages, your contact list and shared documents.
How we work
Serious subject, humane product.
Death-planning software could easily feel like a tax form or a horror theme. We’ve spent years steering between the two — keeping the subject its due weight while making the product feel calm, warm and genuinely usable.
Every screen is built around one question at a time, in Justine’s voice, so planning feels like a conversation rather than a legal filing.
JustineYour Myend guide OnlineHi — I'm Justine. Think of me as the friend who's done this before. We'll go at your pace. Where would you like to start?That's a good place to begin, and we'll keep it simple. Who are the people you'd want looked after?Lovely. I've started your will with Mara as executor. Shall I draft your funeral wishes next — or a letter for the kids?Of course. Tell me one thing you'd want people to remember — and we'll shape the rest together.Your trust is the whole product.
End-to-end encrypted — your plan is encrypted so that Myend staff cannot read it. Ever.
Never used to train AI — your answers are yours, and are never used to train AI models.
Yours to take or delete — print, export or delete anything at any time. If you leave Myend, everything goes with you.
European roots — Myend B.V. is a Dutch company, built under European privacy law from day one.
When you give Myend your final wishes, you're handing us some of the most private words you'll ever write. We treat that accordingly.
The team
A small team, building it right.
Myend is founder-led and deliberately small — a team in the Netherlands that would rather do one thing properly than ten things halfway. We’re not done. But every piece we ship follows the rule the company was founded on: build the thing we wished had existed when we needed it.
- Nine directives, and a real Last Will for all 51 US jurisdictions.
- A secure vault, goodbye messages and Memory Lane.
- Justine, to guide it all.
Questions? We answer them ourselves — support@myend.com, or visit our Help Center.
Don’t leave them guessing.
Start your plan today — free, guided, and about thirty minutes to something your family can actually use. No card required, and free forever to start.